our story

2017‑'18 ‒ While styling an outfit, Beyond Yeah (BY) as a name clicked. The first concept, we inclined towards, was starting a work-life balance Podcast series focused on creators, collaborators, and curators.

may '19 ‒ After several tries of integrating BY into my personal brand, The Minimal Stylist, we decided that it needed its own creative space and that's how we bagged (literally) beyondyeah.com. BY started as a curated shopping journal to discover minimal home and fashion pieces from known brands as well as independent labels.

oct '19 ‒ Our home finds found a new place, The Curated Apartment.

jan '20 - Modesty became an essence of BY.

the intent ‒ Minimal x Modern x Modest, iA!